Advice from the Pros:

Consulting with TAG Restaurant Group

We’ve been there.

(And we can take you there, too)

With experience opening more than 20 restaurants, TAG Restaurant Group (TRG) has evolved into a culinary powerhouse, garnering both local and national attention and accolades along the way, and we’re happy to share what we’ve learned.​

Our Services

With decades of hands-on experience in the restaurant industry, our team takes a personalized, results-driven approach to every project. We don’t believe in one-size-fits-all solutions—instead, we immerse ourselves in your brand, operations, and goals to develop tailored strategies that drive measurable success. Whether you're launching a new concept, optimizing an existing business, or planning for growth, we work alongside you as true partners, offering actionable insights and hands-on support every step of the way.

  • A restaurant’s success starts in the kitchen and bar. Our culinary & beverage experts collaborate with chefs, bartenders and operators to develop innovative menus, refine recipes, and optimize efficiency. From concept development to ingredient sourcing and cost management, we create food & beverage programs that balance creativity, quality, and profitability—ensuring every bite & sip leave a lasting impression.

  • Operational efficiency is the backbone of any thriving restaurant. We provide hands-on guidance to refine workflows, improve labor management, and enhance service models. Whether optimizing kitchen logistics, streamlining inventory, or implementing technology solutions, we create tailored systems that maximize efficiency and guest satisfaction.

    System Expertise: Toast, Paytronix, Restaurant365, OpenTable

  • Navigating restaurant finances can be complex, but our team streamlines the process with expert financial planning, budgeting, and cost control strategies. From optimizing profitability to implementing efficient accounting systems, we help restaurants build sustainable financial success with clear, data-driven decision-making.

    System Expertise: Restaurant365

  • A strong restaurant concept needs a clear roadmap for growth. We work with owners and operators to develop long-term strategies that align with their brand identity, market trends, and financial goals. From expansion planning to brand evolution, our expertise helps restaurants scale with confidence.

  • Standing out in the competitive restaurant landscape requires a bold marketing strategy. We specialize in building compelling brand stories, driving guest engagement, and executing high-impact campaigns. From digital marketing to event activations, we create customized plans that build awareness and drive revenue.

  • Every great restaurant tells a story through its ambiance and identity. Our creative team brings brands to life with innovative menu design, interior aesthetics, and digital presence. Whether refining an existing concept or developing a new one, we ensure a cohesive and visually stunning experience that captivates guests.

Meet the Team

  • Troy Guard

    FOUNDER/OWNER/CHEF

  • Nikki Guard

    OWNER/CREATIVE/BEVERAGE DIRECTOR

  • James Park

    CEO

  • Jason Borders

    SR. DIRECTOR OPERATIONS

  • Trent Camp

    DIRECTOR OF FINANCE

  • Gabriel Moreno

    SR. DIRECTOR OPERATIONS

  • Sophia Vidal

    SR. DIRECTOR OF OPERATIONS

  • Sara Schiffer

    OWNER, PROOF PR

  • Olivia Moffett

    DIRECTOR OF MARKETING